MarTech

At most businesses, the marketing team finds it difficult to identify the targeted audience, optimize the marketing cost, evaluate the performance of partner channels, and campaigns, and get real-time visibility into the ongoing activities. To solve these challenges, MarTech collects and processes a variety of data about trends across different digital channels, such as social media, email and SMS, influencers, Ads, and other platforms. It then transforms those data into actionable insights to shape your marketing strategies based on the user and potential customers' behavior and trends. This helps customers to curate their strategy and campaigns, and evaluate the performance of Ads platforms and partner channels so that they can make the best bet.

The MarTech software application consists of multiple components and modules. The Customer Data Platform or CDP collects, aggregates, and processes a variety of data from different internal and external platforms so that you can know what can work for you and run personalized and targeted campaigns. Mobile Measurement Partner or MMP provides insights into the performance of ads platforms, channels, and campaigns so that you can prioritize them accordingly. App Analytics module views and analyze users' interaction or engagement behaviors on your application so that you can curate your customer outreach plans accordingly. For example, you can send notifications for a new video based on the customer's watch history, you engage with the customer as per their daily-log trends.